Brief: To design a one off promotional press release to promote Selfridges new Langeray range (containing knickers and a belt).

Client: Selfridges

Solution: Two packages in the shape of one (one containing the knickers and the other the belt). The pack is opened by snapping off the smaller section of the box (like breaking off a piece of chocolate) this interaction with the packaging gives the person opening the pack a memorable experience they would not get with a normal box.